Colour is a tribal communication and engagement agency
More and more, we the general populous unconsciously demarcate ourselves by our social, cultural and/or religious beliefs.
Our fears, our trials, our needs and our desires, all identify who we are and where we feel we belong and who we follow.
These also influence our spend, our vote, our actions as well our non-action.
We all belong to a tribe.
Tribes can cross boundaries of tradition, culture, convention and religion, connecting, coalescing into NEW modern era tribes. Tribes of singular purpose, tribes of circumstance, tribes that keep us safe.
It is our mission to celebrate, understand and represent every shade of Aotearoa’s tribes and sub-tribes. No matter how niche.
The Ngātis, cross-fitters, new migrants, blue-greens, the deficit raised or disenfranchised, urban Pasifika, rural Māori, ALL and many more, are social tribes we each belong to. For many of us, we just dont realise we do.
WHICH TRIBES ARE YOU?